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Marketing BBA

Department of Marketing

Marketing BBA 
Course Number and TitleCredits
Foundational Studies Program requirements indicated in bold
ENGL 101 Introduction to College Writing3
ENGL 102 Intro to College Writing and Research3
UF 100 Intellectual Foundations3
UF 200 Civic and Ethical Foundations3
DLM MATH 160 Survey of Calculus or
DLM MATH 170 Calculus I
DLN Natural, Physical, & Applied Sciences course with lab4
DLN Natural, Physical, and Applied Sciences course in a second field3-4
DLV Visual and Performing Arts3
DLL Literature and Humanities3-4
DLS COMM 101 Fundamentals of Communication3
DLS ECON 201 Principles of Macroeconomics3
ACCT 205 Introduction to Financial Accounting3
ACCT 206 Introduction to Managerial Accounting3
CID BUSCOM 201 Business Communication3
BUSSTAT 207 Statistical Techniques for Decision Making I3
BUSSTAT 208 Statistical Techniques for Decision Making II3
ECON 202 Principles of Microeconomics3
ECON 303 Intermediate Microeconomics3
FINAN 303 Principles of Finance3
GENBUS 101 Business for the New Generation3
GENBUS 202 The Legal Environment of Business3
FF GENBUS 450 Business Policies3
CoBE Computer Placement Exam or
ITM 104 Operating Systems and Word Processing Topics and
ITM 105 Spreadsheet Topics
ITM 310 Business Intelligence3
MGMT 301 Leadership Skills3
MKTG 301 Principles of Marketing3
MKTG 307 Customer Behavior3
MKTG 315 Marketing Research3
MKTG 321 Professional Selling3
MKTG 425 Marketing Planning Applications3
PSYC 101 General Psychology3
SCM 345 Principles of Operations Management3
Upper-division Marketing electives with 6 credits chosen from MKTG 407, MKTG 420, MKTG 421, MKTG 430, and MKTG 460 and 6 credits chosen from other upper-division marketing courses and/or a list of approved courses available from the department. A maximum of 3 internship credits is allowed.12
Electives to total 120 credits9-13